Loyalty Program
The loyalty program was designed for the specific reality of Ottawa's guest profile - a city that attracts an unusually high proportion of repeat visitors: federal employees, parliamentary delegations, national institution professionals, and international visitors who return on rotating schedules. Rather than a generic points accumulation scheme, the program builds a personalised stay profile over time, so returning guests experience a property that already knows them rather than one that starts from zero at each check-in. Three membership tiers - Meadow, Crest, and Capitol - each reflect a meaningful escalation in access and recognition, not just arithmetic point differences.
Stay-Profile Memory System
Preferred room orientation, floor height, pillow type, dining schedule patterns, and casino floor preferences are stored against each member profile and activated automatically at every subsequent booking - no form to fill out on return.
Points Redeemable Across All Hotel Verticals
Accumulated points apply equally across room bookings, The Champlain Table dining, gaming floor play, and event space reservations - one balance, no category restrictions, no blackout calendar.
Crest Tier - Early Check-In Guarantee
Crest-level members receive a guaranteed 11 a.m. check-in and 2 p.m. late checkout on all stays, without requiring same-day availability confirmation - a logistical advantage that matters significantly when arriving on overnight federal-route flights.
Capitol Tier - Annual Ottawa Experience Credit
Capitol members receive an annual $400 Ottawa Experience Credit applicable to concierge-arranged activities - Rideau Canal tours, Gatineau Park excursions, National Gallery private viewings - separate from and in addition to standard point redemptions.
Birthday and Anniversary Recognition
The program flags guest celebration dates and triggers a pre-arrival room enhancement - upgraded amenities, a handwritten note, and a Champlain Table reservation hold - without the guest needing to request or remind.
Capitol Tier - Direct General Manager Access
Capitol members receive the personal contact of the General Manager for any stay concern, request, or feedback - bypassing standard front-desk escalation paths entirely and reflecting the program's commitment to treating frequent guests as known individuals.